ESSEC MSc in Marketing Management and Digital (MMD): A Complete Guide
- Masters Experts
- Sep 23
- 3 min read
Table of Contents
Introduction: Why Study Marketing at ESSEC?
In today’s digitally driven and experience-focused economy, marketers must master both cutting-edge digital tools and the art of brand storytelling. ESSEC Business School’s MSc in Marketing Management and Digital (MMD), taught at its Singapore campus, is designed precisely for this landscape—equipping future leaders to thrive in an era where Asia leads global digital adoption and luxury market sophistication.
Program Overview: MSc in Marketing Management and Digital
The ESSEC MSc MMD is a one-year, full-time master’s program crafted to provide students with expertise in digital marketing, luxury brand management, and sustainable marketing. Ranked 2nd worldwide in the QS Masters in Marketing Rankings 2024 & 2025, this program blends academic rigor with practical experiences such as internships and international study trips.
Key facts:
Duration: 1 year
Location: ESSEC Asia-Pacific (Singapore)
Internship: 4–6 months
International study trip included
Taught in English with a truly global cohort.
Unique Features and Curriculum Highlights
The curriculum goes far beyond textbook marketing. It features:
Digital Marketing Challenge: Students tackle real-world challenges with top brands.
Luxury Sector Dives: Learn from leaders at Dior, L’Oréal, Ferrari, and more.
Generative AI Module: Understand how AI accelerates marketing creativity.
Hands-on Platform Workshops: Specialized training in Instagram, Pinterest, LinkedIn, Google, TikTok, and YouTube marketing strategies.
Sustainable Marketing Insights: Training on ethical consumer trends, particularly important in Asia’s evolving markets.
Campus Life at ESSEC Asia-Pacific
Located in the heart of Singapore’s innovation district, the ESSEC Asia-Pacific campus offers more than just classrooms—it’s a gateway into Asia’s dynamic economy:
Situated among 37,000+ multinationals and 80 of the world’s top 100 tech firms.
Safe, multicultural, and globally connected environment.
Vibrant student life with clubs covering entrepreneurship, arts, wellness, and community service.
Career Outcomes and Alumni Success
Graduates of ESSEC MSc MMD land top roles across sectors including:
Digital marketing, brand management, user growth, consultancy, and luxury retail.
Leading recruiters include L’Oréal, Unilever, Chanel, Cartier, Accenture, Shopee, and Ferrari.
Career stats:
71% employed within 3 months
79% secure international assignments
USD 70,000 average gross annual salary
84% working abroad post-graduation.
Admissions Process and Eligibility
Who should apply?
Bachelor’s (3-year or 4-year) or Master’s degree holders from any discipline.
Strong interest in marketing and an international mindset.
English proficiency is required (TOEFL 95+, IELTS 6.5+), but no French requirement.
Admissions rounds for 2025 intake:
Round | Application Deadline | Results |
1 | 25 Oct 2024 | 26 Nov 2024 |
2 | 10 Jan 2025 | 20 Feb 2025 |
3 | 7 Mar 2025 | 18 Apr 2025 |
4 | 28 Apr 2025 | 12 Jun 2025 |
Program Costs, Scholarships, and Financing Options
Fee Type | EU Citizens | Non-EU Citizens |
Total Tuition | SGD 42,000 | SGD 47,000 |
Admin Fee (non-refundable) | SGD 7,200 | SGD 7,200 |
Remaining Tuition | SGD 34,800 | SGD 39,800 |
Service Fee | SGD 3,160 | SGD 3,300 |
Living expenses: €1,300–2,000/month depending on lifestyle.
Scholarships:
ESSEC Academic Excellence Scholarships
ESSEC Diversity Scholarship (up to 30% tuition)
ESSEC Singapore Leaders Scholarship
Lee Kuan Yew Scholarship.
Conclusion: Is the ESSEC MSc MMD Right for You?
Whether you’re a marketing professional seeking to specialize in digital and luxury segments, or a fresh graduate aiming to build a global marketing career, the ESSEC MSc MMD program offers an unmatched platform to learn, network, and launch your international career.
Ready to elevate your marketing career?
👉 Schedule a free profile evaluation with our experts and explore how the ESSEC MSc in Marketing Management and Digital can be your gateway to success in Asia and beyond.