Master in Marketing at HEC Paris
- Masters Experts
- Sep 17
- 3 min read
Table of Contents
Why Choose HEC Paris for Marketing?
HEC Paris consistently ranks among the top global business schools — and its Master in Marketing is no exception. Ranked number 1 worldwide by QS (2025), the program is a magnet for ambitious marketing professionals aiming to lead in luxury, tech, and strategic branding.
At HEC, marketing is more than a business function — it's a force of innovation, entrepreneurship, and social impact. With over 80,000 alumni worldwide, access to global brands, and faculty known for cutting-edge research and industry integration, HEC offers unmatched opportunities to “learn to dare.”
Program Overview: Curriculum, Tracks & Pedagogy
Key Facts at a Glance
Feature | Detail |
Duration | 10 months |
Language | 100% English |
Credits | 120 ECTS |
Tracks Offered | Consumer & Luxury, Product & Tech |
Career Placement | 94% within 3 months |
Average Starting Salary | €50,000 |
International Students | 83% |
The Master in Marketing is designed for students who want to master both strategic thinking and data-driven execution, equipping them with the skills to excel in rapidly evolving marketing roles.
Specializations: Consumer & Luxury vs. Product & Tech
Students can tailor their learning through one of two focused tracks:
1. Consumer and Luxury Track
Ideal for those targeting careers in fashion, luxury goods, retail, and FMCG.
Electives include:
Consumer Behavior
Marketing 4.0
B2B & B4B Marketing
(R)e-tail Strategies
Consumer Neuroscience & AI
Luxury Brand Management
2. Product and Tech Track
Tailored for future product managers, growth hackers, and tech-savvy strategists.
Electives include:
Product UX and Design
Product-Led Growth
Digital Product Marketing
Tech Investment & Sales
AI-Powered Sustainability Marketing
Learning Experience: Courses, Seminars & Projects
Core Curriculum Highlights
Domain | Core Courses |
Strategy & Design | Design Thinking, Brand Strategy |
Analytics & Innovation | Data-Driven Marketing, Engineering |
Entrepreneurship | Pricing, Odyssey 3.14, Startup Launchpad |
Sustainability | Sustainable Marketing & Impact Courses |
Applied Learning: Business Simulations and Cases
L’Oréal Bootcamp: Solve real brand strategy challenges in luxury and travel retail.
DDB Challenge: Develop marketing strategies for top clients in media and entertainment.
Capstone Consulting Project: 10-week team-based industry project with strategic deliverables.
Personal & Career Development
Executive Marketing Seminars
Soft Skills Bootcamps (e.g., Resilience, Leadership Psychology)
Professional Coaching & Career Fairs with 300+ companies
Career Outcomes and Alumni Impact
HEC’s Master in Marketing delivers career-ready professionals who don’t just get hired — they lead.
Outcome | Statistic |
Employment Within 3 Months | 94% |
Roles Outside Home Country | 42% |
Average Starting Salary | €50,000 |
Top Employers | TikTok, BCG, L'Oréal, P&G, Google, McKinsey |
Entrepreneurs Created | 450+ companies/year by HEC grads |
Alumni Spotlight:
Nour Mejri, BCG Strategy Consultant, founded a sustainable fashion brand.
Ning Li, Founder of Typology & Made.com, scaled to €500M revenue.
Admission Process and Requirements
HEC’s application process is rigorous but holistic, welcoming both business and non-business backgrounds.
Requirements include:
Academic transcripts & degree certificate
Resume (CV)
GMAT/GRE/TAGE MAGE (optional for this program)
TOEFL/IELTS/Cambridge English score
2 recommendation letters (1 academic mandatory)
Personal Statement
Application Fee: €140
Applications are submitted via the HEC Online Portal.
Campus Life, Networking & International Exposure
HEC Paris offers more than just academics — it’s a cultural, professional, and social ecosystem.
340-acre wooded campus near Paris & Versailles
130+ student clubs and global associations
Study Trips & International Career Fairs
HEC Incubator & 4 research centers
24/7 library, fitness & sports facilities
International students are supported with visa help, French language classes, and integration programs. Optional French courses help students build bicultural fluency.
Conclusion: Is This the Right Program for You?
If you're seeking a marketing degree that blends strategy with sustainability, data with design, and luxury with tech, then the HEC Paris Master in Marketing is a bold choice. You’ll graduate not just with a diploma — but with the mindset, network, and confidence to lead in tomorrow’s business landscape.
🎯 Ready to become a marketing leader of the future?Apply to the #1 Master in Marketing program globally and take your first step toward a career in global brands, luxury, tech, or entrepreneurship.
📩 For application support, essay editing, or profile evaluation, get in touch with our expert admissions team at GOALisB
FAQs
Q: Is work experience required to apply for the program?
A: No, but relevant internships or projects are recommended.
Q: Do I need to speak French to join?
A: No. The program is 100% in English. However, optional French language support is available.
Q: What kind of roles do graduates enter after this program?
A: Roles range from Brand Manager, Product Manager, Marketing Analyst, to Digital Strategist and Founders.
Q: Can I launch a startup while in the program?
A: Yes, via the HEC Startup Launchpad, available to eligible students.
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